Tony Romo's had a pretty good year: he led the Cowboys to 13 wins, made the Pro Bowl, dates Nick Lachey's ex-wife, fired an 84 at Torrey Pines, and now it looks like he's about to bank $10 million for endorsing Starter. Tough break.
When he finally signs the deal, Romo will be the highest-paid "athletic footwear and apparel endorser in the NFL." By the
tone of the article, this is impressive. (Commences being impressed.)
The record for an NFL apparel and shoe deal is believed to be the reported five-year, $5 million Adidas deal with New Orleans Saints running back Reggie Bush. ...
Industry sources said Starter was interested in signing Romo as an endorser because he is the quarterback of the high-profile Cowboys, who like Starter have a blue-and-white star as their symbol, and because of his romantic link to celebrity Jessica Simpson.
I guess that's a marketing strategy. Whatever, SI.com's Don Banks
is happy for Romo:
That's great. Now if the Cowboys always-telegenic quarterback can somehow negotiate an actual playoff victory as his next feat, I'm sure the slightly out of order procession of these accomplishments will quickly be forgotten.
Yes, but Romo plays for the high-profile Cowboys! And Starter also has a blue-and-white star as their symbol! And
JESSICA SIMPSON! But, yeah, otherwise, Banks makes a good point.
SOURCE: www.sports.aol.com
yep thats it...10 mil for 5 years....he cant wear the shoes in the feild....he cant wear Starter gear in press confrences, and he cant wear NFL uniforms in commercials..all because the NFL ahs no deal with starter...this is a stupid move by a dying comany that will eventually turn out bad...starter is on the way out.....
this is a company that has went from selling $150 coats and $30 hats, to making generic gear to sell at wal-mart...talk about a company gone bad